The Modern Physics Tutor
From Hidden Tutor to Local Leader
Challenge
Meg at The Modern Physics Tutor had mastered the art of making physics click for students, especially those with ADHD and test anxiety. But without any online presence, finding new students meant relying purely on word of mouth. Poor website, no brand identity, and no way for worried parents and stressed students to discover her proven teaching approach.
Goal
Create a digital presence that speaks directly to struggling physics students and their parents. The brand needed to feel approachable, not intimidating, while the website had to clearly show how TMPT differs from typical tutoring services. Plus, they needed to rank for local physics tutoring searches to reach students when they need help most.
Challenge
We built a brand that breaks the stuffy tutor stereotype, followed by a website that speaks like a helpful friend, not a textbook. Each page was carefully crafted to show how TMPT handles unique challenges like ADHD and test anxiety. Our SEO strategy targeted specific terms parents and students use when looking for help. Within 90 days, traffic shot up 10x, bringing in 17 new student inquiries in just 4 months. Now TMPT ranks at the top for local physics tutoring searches, helping more students find the support they need to succeed.