Sparks Construction
The Full-Scale Branding of Sparks Construction
Challenge
Sparks Construction had the expertise and the reputation on the ground but lacked the branding spark needed to stand out in the competitive construction industry. Their brand presence was virtually non-existent, with no unifying logo, inconsistent social media banners, and no strategic online visibility through platforms like Google Business.
Goal
The objective was to construct Sparks Construction's brand from the foundation up, creating a cohesive and dynamic visual identity that would resonate across all platforms. We set out to craft a distinctive logo and accompanying animations that would capture the company's energetic spirit, alongside developing a consistent suite of social media assets and a strong Google Business profile to build credibility and enhance online discoverability.
Solution
Our creative team laid the first brick with a bold logo design, igniting the brand’s visual identity. This was brought to life through engaging logo animations that set Sparks Construction apart. We extended the new branding across social media with eye-catching banners and optimized their Google Business profile for local search superiority. The comprehensive branding package provided Sparks Construction with the tools to build a recognizably strong and professional online presence.