Is your website just a pretty online brochure, or is it actually bringing in leads? After building and fixing hundreds of business websites, we've found the same lead-killing mistakes pop up over and over. Here are the five biggest website mistakes we keep fixing for clients, backed by real results showing exactly what changed.
Nothing kills leads faster than making people work to contact you. We recently helped Evolution Kitchens fix this exact issue.
The Mistake: Their contact form was buried at the bottom of a long service page, and their phone number only appeared in the footer.
The Fix: We added a sticky header with their phone number and a prominent "Get Quote" button on every page. Plus, smart contact forms now appear next to key service descriptions.
The Result: 2X increase in form submissions within the first month.
A slow website irritates visitors and tanks your Google rankings. Just ask TMPT, whose old site took 6.5 seconds to load.
The Mistake: Huge images, unoptimized code, and cheap hosting were dragging their site speed down.
The Fix:
The Result: Load time dropped to 1.8 seconds, and organic traffic jumped 10X in 90 days.
Your services page should make it crystal clear what you do and who you help. Lux Lymphatic's old site buried their unique services in walls of text.
The Mistake: Vague service descriptions, no clear pricing structure, and buried booking information.
The Fix:
The Result: 40% increase in service page conversion rates.
Over 60% of your visitors are on mobile. If your site looks broken on phones, you're losing more than half your potential leads.
The Mistake: Desktop-only design thinking that breaks on mobile screens.
The Fix:
The Result: Mobile conversion rates now match or beat desktop for all our clients.
One "Contact Us" button doesn't cut it anymore. Generic calls to action lead to generic results.
The Mistake: Basic "Contact" buttons that don't give visitors a reason to click.
The Fix: Specific, value-driven CTAs like:
The Result: Average click-through rates increased by 65% across client sites.
Don't let these common mistakes hold back your business growth. If you're ready to turn your website into a lead-generating machine, let's talk. We'll audit your site and show you exactly what needs to change.
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